Shopify for teachers: Edtech startup Bodhi AI serving a million users

Press Release

November 11: Gone are the times when a teacher had to make lakhs of investment to start their coaching and for students educating oneself about something is no more a costly affair. Considering this as an opportunity, a Jaipur-based ed-tech startup Bodhi AI, awarded by Govt. of Rajasthan, started working on how to empower both teachers and students online.

The teacher’s side helps them grow their coaching online using their brand name and manage their coaching classes. Further, teachers also get free students on their platform, thereby giving them access to reach out to a broader community of students online. Thousands of teachers launch their teaching platform every day with Bodhi AI, and this is the highest number of white-labelled apps created by any ed-tech startup in the world. Teachers always prefer to start something in their name and have a strong vision for the product they want for their coaching. It’s just that they need someone to execute their ideas because they are the king of content and hence have to outsource their technology and marketing-related activities. The team at Bodhi AI treats every teacher as an entrepreneur and hence works on how to help teachers build their brand among students.

For students, it’s a completely free learning application wherein students can ask their doubts from any topic of their choice and get connected over a 1 to 1 video call to a teacher in just 60 seconds. Besides, students can take unlimited tests and even earn monetary rewards after performing well in tests. Students who come to the Bodhi AI platform say goodbye to generalized learning because students here connect 1 on 1 with an expert for their specific queries and don’t have to waste time researching the entire topic or taking unnecessary stuff around it. There’s enough content (videos, notes, and tests) available for students online, but they are still confused because they are not well guided. Founder Prashant Pandey, an engineer from the University of Birmingham, firmly believes “Every student should have a personal teacher just like Arjun had Krishna”.

Bodhi AI is growing at a great pace, with over 2,000+ paid coaching classes in India and 8,000+ paid teachers (a total of 85,000+ teachers on the platform) having 9.5 lakh+ students. The average value of transactions done by teachers after selling out their courses to students is about Rs. 3.5 Crore per month. Their unique business model of connecting students to teachers helped them multiply their teacher base up to 10x, with user retention rate growing up by 15%. On the student’s side, the need for a 1 on 1 personal teacher and the gamification feature of giving rewards for performing well in tests helped them increase their user engagement.

Founded by Prashant Pandey and Piyush Agarwal, Bodhi AI is a team of 35 Bodhis. On the investment side, they have been funded by the Government of Rajasthan and an ed-tech accelerator named UIncept in Gurgaon. After achieving product-market fit and looking forward to scaling, they are planning to raise their seed round. The offline Coaching segment generates an annual cash flow of over $21 billion towards India’s education sector, and Bodhi AI is on a mission to become one of the market leaders with startups like Class plus and Teachmint making an impact in this space.

Company Overview:

Name- Bodhi AI, Sector- Edtech, Location- Jaipur, Rajasthan, India,

Founders- Prashant Pandey and Piyush Agarwal

Bodhi AI Teacher App:

Bodhi AI Teacher Website:

Bodhi AI Student Website:

29 thoughts on “Shopify for teachers: Edtech startup Bodhi AI serving a million users

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